Search Engine Marketing

Search Engine Marketing (SEM for short), is a sub-discipline of online marketing. It encompasses all marketing activities intended to drive visitors to your web presence from search engines. The discipline of Search Engine Marketing is further divided into the sub-disciplines Search Engine Advertising (SEA) and Search Engine Optimization (SEO).

Search Engine Advertising is the displaying of paid ads, so-called sponsored links (paid listings), that are displayed in search results following the principles of keyword advertising.

In order to drive more traffic to your website, tools like Google AdWords or Bing Ads can be very powerful.

A suitable market analysis, suggestion of proper keywords that should trigger your ad and constant updates in response to market activities can create more traffic to your website. This applies particularly to new websites that do not rank well in the dynamic search results shortly after going live.

It is recommended to initially increase the profile of the website with SEM measures, to then advance it in the dynamic search results.
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