Social Media

For most companies, especially in B2C environments, the utilization of social media platforms such as Facebook, Google+, XING or even YouTube is a smart addition to their communication channels.

According to a BITKOM survey, almost half of all companies in Germany are presented on social media, an additional 15% have concrete plans to do so – regardless of whether they are small businesses or big enterprises. The drivers of social media deployment are marketing, public relations and advertising. 75% of users use social media to supplement their advertising.

However, this type of interactive communication requires adherence to a certain set of rules if it is to be successful. To name just a few keywords: presence, authenticity, trustworthiness, competency and reputation.

Furthermore, users expect portal sites like Facebook, Google+ and Twitter to offer short response times and current news. Companies that want to be represented on social media should meet these requirements and instate a "Social Media Representative/Team". Otherwise the positive effects can turn negative in no time.

We will gladly provide you with an individual consultation on how you as a company can establish yourself and stand out positively on social media, thus benefitting from the multiplier effects, image- and branding benefits of a social media strategy. We will also gladly assist you in the maintenance and upkeep of your channels.